![]() ![]() DD DELICIOUS TUBBLER BLOG FREEOther perks include a free drink when you join, free drink on your birthday, and rewards at every 200 point interval! Your organization should be forward thinking, using merchandise to engage your community, clients, and donors, but with a secondary purpose in mind. Pick up a DD Card, and earn points for every dollar you spend when you pay through the DD Perks program. Often, with promotional items, if you bring your refillable mug back, you will earn a small discount on your refill order. While these heavily branded items are perfect take-aways from your visit, they serve a greater purpose. Repeat engagement. Come back for a refill! Let it not be just a one-time purchase. Several choices await you on the “merchandise” rack: an insulated travel mug, specialty flavor k-cups, gift cards, and other non-readily-consumed items. A partnership could help you double your ability to outreach, extend the impact of your efforts to promote a program, engage, even increase participation rates or dollars raised!Ģ. Simply divine! So ask yourself if your organization could benefit from joining forces with another group or company with a similar customer base. Who doesn’t love these decadent flavors of ice cream? If you are craving something sweet and cold, it could be ice cream, it could be an iced coffee, or it could be a blend of the two! These flavorings are delicious in iced coffee. Here are three ways that Dunkin’ keeps me hooked, something that each and every one of us can use in our organizational life as we think about customer engagement.ġ. Think “Cross Promotion” – Double your outreach efforts. This past summer, Dunkin Donuts teamed up with its “sweet” sister-brand, Baskin Robbins (31 flavors), to offer ice cream flavorings for the coffee: Jamoca Almond Fudge, Butter Pecan and Cookie Dough. So what is IT that they’re doing? Read on. DD DELICIOUS TUBBLER BLOG HOW TOWhen I’m at the register, I’m thinking that this company really “gets me.” They know me as a customer, they know how to keep me, and they’ve done something smart to get me to keep coming back. I know the product inventory well enough not to get hooked on any specialty coffee flavor, like Irish Crème, or a decadent heart shaped glazed donut because they are considered “limited availability” items and arrive based on an upcoming season or holiday. I’m a regular visitor at my local Dunkin’ Donuts shop. ![]()
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